Treat Your Customers Like Influencers
Drive business by being your customers' biggest fan.
There will always be trends to jump on and new tricks to consider for your business, but customer relationships will always hold the key to sustainable growth and success. I have witnessed the transformative power of bridging the gap between traditional customer management and the influencer-driven era: treating customers like businesses treat influencers.
In times of feast, it’s tempting for businesses to spend tons of money on campaigns that appear like nothing more than vanity, but in times of famine, you figure out how good the work really is. How loyal your customer base is and just how deep and impenetrable your business moat is.
The truth is, your customers are your moat. The deeper their connection with you, the deeper the moat. The more they care about you, the more they will defend you against competitors and naysayers. They hold the power of your success and yet so many brands ignore and forget them until it’s time to renew again. Companies only reach out when they want something new.
It’s time to care in feast and in famine.
How does this approach benefit a business?
- Elevated Customer Retention
