How do you build and maintain a community? — Community is a hot topic right now, so there are questions about how you build a community, but then, as most business and marketing conversations tend to turn, it becomes a question of how to do it at scale. You first need to understand the why for the community, its…

Building a community through the understanding of human needs. — After the events of 2020, it’s hard to argue the impact that community can have for brands and individuals. With a global population stuck at home, our ability to connect and communicate has shifted more than it ever has before. …

How to build a fan army. — So you want to build an army — a fan army. You want your fans to grow and your share of voice online to increase. Where do you even begin? Rome wasn’t built in a day, and neither is any community. Community building is an investment. It’s geniunely a long…

How to create a human connection in marketing like McDonald's. — There are endless tools that make marketers’ jobs easier. If we want to learn more about our audience, create, test, and schedule content — we are covered. Technology continues to offer a new option on Product Hunt that will answer our latest issue. …

Why I am leaning in. This year is breaking us. It’s turning us into something new. 2020 is disrupting how we work, how we communicate, cope, and fight for tomorrow. With each headline, the stakes feel bigger. It feels like there is more to lose because, for many, there is…

Escaping What You Love For Your Own Sanity — There’s beauty in the places where the signal is weak. Where the notifications can’t find you. Sometimes the only way to unplug is to escape to a place that prevents you from staying connected. So I escaped. I was blessed enough to walk away and heal. No matter what that…

It’s Time To Work On Your Audience Relationships. — We have all had that first date. Sitting across from each other, hearing them talk endlessly about themselves. There are no questions, no back and forth banter; it’s just an ego show. You get through the night and are left wondering why you were even there. You were talked at…

Welcome to the burnout zone. — It has been the year of extras. The year of noise, boycotts, PR disasters and more. The year of Karens. The year of social media hate. The year of… I’m exhausted. At the helm is the social media professional, reading vitriolic tantrums in 280-character bursts. The professional often regarded as…

Want to be a better marketer? Become a better storyteller. — Fairy tales aren’t just for children and older Disney fans. The modern-day marketer can learn quite a lot when it comes to these timeless stories and the attention they continue to receive. …